AUGMENTED REALITY PER IL FASHION E LA MODA
TT Tecnosistemi has been working on an app, based on Augmented Reality, that collects information from the products on display, as well as offering an efficient tool for collecting orders from the sales agents.
Bimitex is a well-known company in the field of production and wholesale of fabrics and textiles, located in Montemurlo, in the heart of Tuscany
As a frequent industry fairs participant, Bimitex needed a tool that made it easier for acquired and potential clients to collect information about the products exhibited. Specifically, from the height and width, to the type of fabrics, their composition and care instructions. At the same time, the company wanted to have an app that was efficient in collecting sampling orders from new or potential clients.
As requested by the client, the app has been developed for iPhone devices only. Using a QR Code that has been added to the fabric labels on display, Bimitex has been able to use the augmented reality app to enrich its products.
In the development phase, a database was created where clients, products, prices and sellers were classified.
During and after each fair, thanks to a CMS specifically developed for the app, the agents can enter all the sample orders received, as well as the data of the new clients acquired. The app has also been made available in off-line mode.
Bitex can also consult the CMS about business activity data, such as which and how many orders have been made by each agent.
- General client satisfaction throughout the fairs
- Easy access to information
- Improved business image, proving to be more modern, technological and international
- Efficient post-fair data collection